Author: Oviya Sathiyanarayanan
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Preferences and Product Positioning
Impulsive purchases, trending products, and other transactions all share a commonality: they are often driven by carefully designed advertising strategies. Over the past few decades, digital advertising has revolutionized consumer engagement, enabling the advertisement industry to expand significantly (Baslandze et al. 2023). Strategies like product positioning are utilized throughout online media and physical establishments, effectively…
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Sun’s Out, Sunscreen’s Out
Sunscreen contains compounds that contribute to marine ecosystem degradation. It is for this reason that in 2021, Hawaii banned sunscreens containing the chemicals oxybenzone (BP-3) and octinoxate (Suh, et al., 2020). These two chemicals are damaging to coral reefs, which are already compromised due to anthropogenic factors, like pollution. This discussion is centred around BP-3…
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Frankly, Fridges
Fridges are appliances with a range of utility, from personal use in homes to commercial use in laboratories. The key component within these machines is refrigerant, a fluid which uses properties of the ideal gas law to allow heat to dissipate away from stored contents (McLinden and Huber, 2020). Despite contributing immensely towards efficient storage,…